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Target Is Cutting Its Toy Section in HALF… What This Means for Toy Collectors
Target is making a major change to its stores and it could have a big impact on the toy aisle. According to new reports, Target plans to cut the number of products it sells in several categories in half, including toys, sporting goods, electronics, and home products. The goal is a “less-is-more” strategy that focuses on stronger merchandising and more curated displays. But what does this mean for toy collectors, parents, and the toy industry overall? In this video, we break down Target’s new retail strategy, why the toy section could be shrinking, and what this might mean for major toy brands like **Mattel, Hasbro, and other companies that rely on big box retailers. Will fewer products mean better selections — or fewer toys on shelves? We’ll also talk about how this shift could affect toy hunting, retail exclusives, and the future of toy collecting at big box stores. If you collect action figures, follow the toy industry, or regularly hunt toys at Target, this is a change you’ll want to know about.
MOTU Origins Stonedar Get’s Us Close to Completing Vintage Line!
Join Jay, Quip and Gary as they break down the latest in toy news! Mattel didn't rest after toy fair as they announced another vintage line figure for MOTU origins. Mondo is taking orders on their Janine figure and we'll share our best and worst from this years New York Toy Fair! 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/4943194813890560
I Got My Hands on the NEW Masters of the Universe Toys!
Join Jay as he goes backstage at New York Toy Fair and gets hands on with the new Core and Chronicles MOTU Toys supporting the new Masters of the Universe Film
New MOTU Movie Figures & K-Pop Demon Hunters at Toy Fair
Join Jay live from the Mattel Breakfast at Toy Fair 2026! We're giving you an exclusive look at all the exciting new products, including MOTU Movie figures, Kpop Demon Hunters and more! This video is packed with brand new reveals you won't want to miss. #NYTF #Mattel #MastersOfTheUniverse
2026 New York Toy Fair Day 2 Brings the HEAT
Join Quip, Brandon and Sebastion as they break down more reveals from this years New York Toy Fair!
TONS of Surprises on Day 1 of New York Toy Fair 2026!
Join Jay with special guest Ryan Doell as they talk about day one of the 2026 New York Toy Fair. NECA pulled of a bunch of surprises. A new toy company made a splash with Denver the Last Dinosaur and Chuck-e-Cheese. Mattel showed of DC and MOTU and Hasbro showed off Gi-Joe, Star Wars and Marvel. We'll talk about all of that and more tonight on Geek. Dad. Live!
Recent TV/Film Posts:
My First Toy Room
Jay shares pictures from his first toy room and the story behind how it came together.
So What Did YOU Think of Ghostbusters Frozen Empire?
Join Jay and Ralph as they share their thoughts on Ghostbusters Frozen Empire after its Opening Weekend!
The Critics Are WRONG about Ghostbusters Frozen Empire! [Spoiler Free!]
Join Jay as he shares his (spoiler free) thoughts on the latest entry in the Ghostbusters Franchise, Ghostbusters Frozen Kingdom and why he thinks the critics are wrong!
MOTU Masterverse Snout Spout Order LIVE!!
Join Jay as he tries to order the Mattel Creations Snout Spout LIVE in front of all of you!
MOTU Origins Rokkon Order LIVE!! #toysweats
Join Jay as he tries to order the Motu Origins Rokkon live on Mattel Creations with all of you!