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Target Is Cutting Its Toy Section in HALF… What This Means for Toy Collectors
Target is making a major change to its stores and it could have a big impact on the toy aisle. According to new reports, Target plans to cut the number of products it sells in several categories in half, including toys, sporting goods, electronics, and home products. The goal is a “less-is-more” strategy that focuses on stronger merchandising and more curated displays. But what does this mean for toy collectors, parents, and the toy industry overall? In this video, we break down Target’s new retail strategy, why the toy section could be shrinking, and what this might mean for major toy brands like **Mattel, Hasbro, and other companies that rely on big box retailers. Will fewer products mean better selections — or fewer toys on shelves? We’ll also talk about how this shift could affect toy hunting, retail exclusives, and the future of toy collecting at big box stores. If you collect action figures, follow the toy industry, or regularly hunt toys at Target, this is a change you’ll want to know about.
MOTU Origins Stonedar Get’s Us Close to Completing Vintage Line!
Join Jay, Quip and Gary as they break down the latest in toy news! Mattel didn't rest after toy fair as they announced another vintage line figure for MOTU origins. Mondo is taking orders on their Janine figure and we'll share our best and worst from this years New York Toy Fair! 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/4943194813890560
I Got My Hands on the NEW Masters of the Universe Toys!
Join Jay as he goes backstage at New York Toy Fair and gets hands on with the new Core and Chronicles MOTU Toys supporting the new Masters of the Universe Film
New MOTU Movie Figures & K-Pop Demon Hunters at Toy Fair
Join Jay live from the Mattel Breakfast at Toy Fair 2026! We're giving you an exclusive look at all the exciting new products, including MOTU Movie figures, Kpop Demon Hunters and more! This video is packed with brand new reveals you won't want to miss. #NYTF #Mattel #MastersOfTheUniverse
2026 New York Toy Fair Day 2 Brings the HEAT
Join Quip, Brandon and Sebastion as they break down more reveals from this years New York Toy Fair!
TONS of Surprises on Day 1 of New York Toy Fair 2026!
Join Jay with special guest Ryan Doell as they talk about day one of the 2026 New York Toy Fair. NECA pulled of a bunch of surprises. A new toy company made a splash with Denver the Last Dinosaur and Chuck-e-Cheese. Mattel showed of DC and MOTU and Hasbro showed off Gi-Joe, Star Wars and Marvel. We'll talk about all of that and more tonight on Geek. Dad. Live!
Recent TV/Film Posts:
A Surprise Scare Glow Has Us Confused and Excited
Join Jay, Quip and Gary as they talk about the latest in toy news! Mattel seemingly accidentally revealed an interesting Scare Glow chronicles figure, is it from the new movie or a continuation of Masterverse? Zolocon had some fun reveals from some of the smaller toy makers and NECA puts out a TON of pre-orders. We'll talk about all of that and more tonight on Geek. Dad. Live!
GDLive Extended for 1/11/26
Join Jay, Quip and Gary as they share their thoughts on some new MOTU toys, Marvel Legends, Transformers and more!
BLERD ALERT! #001 – Stranger Things
Join Quip, Brandon Gash, & Sebastian Gomez as they discuss The Sinclair Family & Stranger Things 5 in the first episode of Blerd Alert!
GDLive Extended!
Join Jay, and Quip as they talk about the Jazz In Batwing, Figura Obscura Mouse King, Chogokin Samus and more!
Haslab Ecto 1&1A Questions Answered! Hasbro Ghostbusters Brand Team Roundtable
I had the honor of being invited to a brand roundtable with the Hasbro Ghostbusters team along with Craig from YHS, Jason from Ghostbusters News and Dave from Adventures in Toy Collecting. We got some questions answered about the current Ghostbusters Haslab and more!
My 2024 SDCC Hauls!
Join Jay as he shares his SDCC toy hauls!
Recent Life Posts:
ToyTubers Unite! Recapping all the Big SDCC Reveals!
Join Jay from Geek.Dad.Life. As he moderates a panel featuring Pixel Dan, Toy Anxiety, Mad Hatter Reviews and Toying Around! We’ll talk about all of the big reveals from this years SDCC! Super7's Cat's Lair opened the show as this years Show Stopper, but the Haslab Ghost looked to challenge that on Friday. NECA also brought a giant to the convention, a LARGE scale Android Krang! So many things to discuss on this first ever ToyTubers Unite! Panel!