Mattel & Hasbro Announce Licensing Pact for Co-Branded Toys and Games

The news was abuzz during this year’s Spielwarenmesse and now it’s official! Mattel and Hasbro announced via press release a joint multi-year licensing agreement to create co-branded games and toys from some of their most popular properties. This news comes ahead of the two highly anticipated movies coming from each company this summer: Barbie (Mattel/Warner Bros) on July […]

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